History & Staff

Adam L. Fischer is the fourth generation of his family to be born and raised in St. Johns County, FL. He is married to Janessa, and they have four children. Adam is a graduate of St. Augustine High School, class of 1996. After high school, He joined the United States Air Force, and upon completing his enlistment, Adam enlisted in the Florida Air National Guard at the 125th Fighter Wing in Jacksonville. He also graduated with a bachelor’s degree in business administration in May 2009 from St. Leo University. Adam completed his A.S. in mortuary science from Florida State College at Jacksonville in December 2011. Adam serves as an Elder at Good News Church and has a passion for serving families in the ministry of death care.

With an extensive background in business and personal estate planning, Matt Spence joined Heritage Funeral & Cremation Service in May of 2017. His goal is to educate and advise our community on the benefits of prearranging.  Passionate about proactive planning, Matt's goal is to help you minimize the emotional and financial stress that death too often causes.  His straightforward approach helps guide our future clients to explore and capture the personal wishes and details that help ensure memorialization is done in a way that is most meaningful to them and their families.   Matt started his career in healthcare project financing for a national bank in northern New Jersey.  A graduate of Indiana University, he is a fervent college basketball fan.  Active in his church, Matt served as an elder for 12 years, where he has led or served on the endowment, personnel, and worship committees.   An avid percussionist, you can find him behind a drum set most Sundays with the worship band.  After spending most of his life in various parts of the Midwest and Northeast, Matt and his family have lived in Palm Coast since 2014.  They enjoy spending free time outdoors near the ocean, golfing, watching and playing basketball, and traveling.

Jill Spence joined our team in March of 2020. Jill’s primary job responsibilities include administrative duties and death certificate completion. She also produces many of the memorial DVD's shown at services and prints most of the register books and memorial cards.
Prior to joining Heritage, Jill has held a variety of roles in many industries, most recently, she was the Operations Manager at a golf course in Daytona Beach, FL. Jill was assistant Vice President for the leasing firm of a New York City based bank. She also held bookkeeping and administrative roles with churches, private businesses, and equipment leasing and healthcare equipment financing companies.
In her spare time, she enjoys spending time with her family and friends, going to the beach, and cheering on her daughter’s synchronized swimming team.

Dawn was born in Titusville, Florida where she attended elementary and middle school. During her elementary and middle schooling, she achieved the principal's award, honor roll, and first place spelling bee for the County of Brevard. She also served in the D.A.R.E and Safety Patrol programs. In 1999, Dawn and her family moved to beautiful Daytona Beach area where she completed high school at Mainland High School. After high school, Dawn worked as a Hospice Caregiver for 6 years throughout the Volusia/Flagler area where she enjoyed providing palliative support to patients and families. Dawn is a graduate of Florida State College at Jacksonville with a degree in funeral services. While enrolled in the program Dawn had demonstrated great academic success, serving as a member of the Honors Society.
Dawn became a part of the Heritage Funeral and Cremation Serve team in August 2020. In such short time here, she has surpassed the definition of hardworking. Dawn has great potential and willingness to learn. In her free time, she enjoys spending time with her son, traveling, fishing, and spending time with family.

Jessica Story joined our Family in 2022. She is a licensed funeral director with over 25 years of funeral service experience. At a young age, she was a caregiver from bandaging baby dolls to taking in and raising abandoned animals. In 1996, she started college majoring in nursing; however, her interest changed as she began work with a rural funeral home. She found her strengths assisting families in their darkest hours. She graduated with a degree in Funeral Science which at the time made her one of the youngest to complete the funeral service program. At the age of 19, she received her Florida Funeral Directors License and continued her education obtaining a Georgia Funeral Directors License, and Cremation Association of North America (CANA) certification. She was an active member of Florida Emergency Mortuary Operations Response System (FEMORS) but placed her membership on inactive status to raise her young children. She was raised on a small farm surrounded by family; hard work and dedication was instilled in her at a very young age. Her abilities to strive for excellence has helped her remain a true professional and a selfless leader. Jessica is married to James Story and they have five children children. She believes in having an attitude that is infectious, a reputation that is above reproach which she demonstrates daily by example not only to her children and family but to everyone around her.