Our Story
Learn our story, from the beginning and into the future.
Since our inception, we’ve taken a unique approach to life—and to loss. While many view the passing of a loved one solely as a time of grief, we see it as an opportunity for reflection, appreciation, and even celebration. This perspective is woven into everything we do, from the way we design our services to the thoughtful amenities we provide. We are not only a cremation and burial service; we’re a community devoted to honoring, sharing, and preserving the remarkable stories that define a life well-lived.
Learn the legacy.
Heritage Funeral and Cremation Service began serving the communities of Flagler and Volusia counties in early 2010. In 2016, Adam Fischer acquired the funeral home, bringing a renewed dedication to compassionate care and personalized service. Under his leadership, the business has continued to grow, maintaining its commitment to honoring the unique lives of those we serve while introducing modern enhancements to meet the evolving needs of the community.
Families trust us to carry out their final wishes with dignity and respect, knowing that we value every individual we serve. With years of experience, our compassionate staff supports families through a range of services, from traditional funerals to simple cremations.
At Heritage Funeral and Cremation Service, we are dedicated to providing high-quality, affordable funeral and cremation services to all families who walk through our doors.
Who We Are
Meet our staff. Members of the local community make everything that happens possible.
Together, we make this place amazing.
Adam L Fischer
Funeral Director in Charge / Co-Owner
Adam L. Fischer is the fourth generation of his family to be born and raised in St. Johns County, FL. He is married to Janessa, and they have four children. Adam is a graduate of St. Augustine High School, class of 1996. After high school, He joined the United States Air Force, and upon completing his enlistment, Adam enlisted in the Florida Air National Guard at the 125th Fighter Wing in Jacksonville. He also graduated with a bachelor’s degree in business administration in May 2009 from St. Leo University. Adam completed his A.S. in mortuary science from Florida State College at Jacksonville in December 2011. Adam serves as an Elder at Good News Church and has a passion for serving families in the ministry of death care.
Matt Spence
Pre-Need Specialist
With an extensive background in business and personal estate planning, Matt Spence joined Heritage Funeral & Cremation Service in May of 2017. His goal is to educate and advise our community on the benefits of prearranging. Passionate about proactive planning, Matt's goal is to help you minimize the emotional and financial stress that death too often causes. His straightforward approach helps guide our future clients to explore and capture the personal wishes and details that help ensure memorialization is done in a way that is most meaningful to them and their families. Matt started his career in healthcare project financing for a national bank in northern New Jersey. A graduate of Indiana University, he is a fervent college basketball fan. Active in his church, Matt served as an elder for 12 years, where he has led or served on the endowment, personnel, and worship committees. An avid percussionist, you can find him behind a drum set most Sundays with the worship band. After spending most of his life in various parts of the Midwest and Northeast, Matt and his family have lived in Palm Coast since 2014. They enjoy spending free time outdoors near the ocean, golfing, watching and playing basketball, and traveling.
Jill Spence
Administrative Assistant
Jill Spence joined our team in March of 2020. Jill’s primary job responsibilities include administrative duties and death certificate completion. She also produces many of the memorial DVD's shown at services and prints most of the register books and memorial cards.
Prior to joining Heritage, Jill has held a variety of roles in many industries, most recently, she was the Operations Manager at a golf course in Daytona Beach, FL. Jill was assistant Vice President for the leasing firm of a New York City based bank. She also held bookkeeping and administrative roles with churches, private businesses, and equipment leasing and healthcare equipment financing companies.
In her spare time, she enjoys spending time with her family and friends, going to the beach, and cheering on her daughter’s synchronized swimming team.
Jessica Story
Funeral Director and Embalmer
Jessica Story joined our family in 2022 as Funeral Home Manager. With more than 30 years of experience in the funeral profession, she is a licensed funeral director known for her professionalism, compassion, and dedication to serving families.
Jessica began her college education in 1996 with plans to pursue nursing, but discovered her calling while working at a small rural funeral home. This experience led her to earn a degree in Funeral Science, becoming one of the youngest graduates of the program and receiving her Florida Funeral Director’s License at just 19 years old. She also holds a Georgia Funeral Director’s License and is certified through the Cremation Association of North America (CANA).
Active in both faith and community, Jessica is a member of Road Riders for Jesus Motorcycle Ministry, Palatka Chapter 133, and Trinity Baptist Church, where she serves in the nursery, tea booth, and ladies ministry. Raised on a small family farm, she values hard work, integrity, and faith.
Jessica is married to James Story, and together they are licensed foster parents. Their blended family includes six children: Samantha, Sara, Landrum, Amylie, Aspen, and Dalton. Jessica lives by her belief in serving others with compassion, maintaining an uplifting spirit, and living a life above reproach—principles she demonstrates daily to her family, colleagues, and the community she serves.
Anna Fischer
Administrative Assistant
Anna Fischer, Administrative Assistant, is a fifth-generation St. Augustine native, deeply rooted in her community and passionate about contributing to its growth. Before joining the Heritage Family in January 2026, she gained diverse experience as a full-time nanny, an operating room assistant, and in office administration and facilities management.
Faith is the cornerstone of her life. With nine years of dedicated service in student ministry, she has mentored young individuals who have become lifelong friends. She also thrives in organizing large-scale church events and managing behind-the-scenes logistics to create meaningful experiences. What she loves most about her role at Heritage Funeral and Cremation is supporting families in their greatest time of need.
Explore Our Location
See where we are located.
Heritage Funeral & Cremation Service
4601 E. Moody Blvd, G7
Bunnell, FL 32110
